I took some time off from doing my social media weekend update. Partly because I got sick, partly because I needed a break from working and mostly because social media is pretty slow during this time of year. With that in mind, there is not a ton of new updates and news to report on in the social media world, but there is some. So today I will be sharing with you a pared down podcast to explore news from Facebook, Instagram, and WhatsApp. This is Business as Unusual, I am your hostess Kelly Noble Mirabella and it’s time for the social media weekend update for January 6, 2018.

Facebook testing out a grid view for profiles

In an interesting twist, Facebook appears to be testing out a new profile view which includes a grid outline. If you want to see a sample of this be sure to check out the show notes today as I have embedded a tweet from Matt Navarra showing the test view in action. If this new grid style format did roll out I think it will not be without a lot of backlash as it appears to be significantly different than the current profile design. You know how  much Facebook users just love change.

Facebook CEO Mark Zuckerberg’s 2018 Personal Challenge is to fix Facebook

Every year Facebook creator and CEO Mark Zuckerberg creates a new personal challenge for himself. This year is no different. In 2018 Mark will work on fixing a Facebook that is increasingly ridden with issues from cyberbullying and trolls (and not the cute glittery kind with voices like Justin Timberlake) to Spam and controversy with Russia infiltrating their ad platform. 

Here’s how he described it in a post on Thursday.

The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.

My personal challenge for 2018 is to focus on fixing these important issues. We won’t prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we’re successful this year then we’ll end 2018 on a much better trajectory.

And while many may argue that the job the CEO of a company is to fix said company’s problems, this will at least keep Mark focused on what needs to be done. What do you think needs fixing on Facebook? Let me know by commenting on the show notes, calling into my anchor station via the anchor.fm app or tweeting to me @stellar247.

Source: https://t.co/MrWrallfvG

Instagram tests allowing users auto post stories to WhatsApp

Instagram is testing the ability to allow users to auto-post stories from Instagram to WhatsApp. I don’t think anyone should be surprised by anything that happens in terms of integrations between the Facebook owed assets. my Guess this will in fact happen and it is being done to help get more people to use the stories tools in WhatsApp which were released back in February 2017. Story style videos (extreamly short form of video storytelling) have been all the rage on platforms like Snapchat (the OG of stories) and Instagram but seem to be having trouble picking up steam on Facebook’s native app and WhatsApp. The question remains, do users want the same content to be seen on every platform they frequent or would they prefer to use each platform differently? What say you listener?

source: https://techcrunch.com/2018/01/03/instaapp/

Instagram Messanger Updates

It seems that Instagram is making moves to to create a separate app for its direct message function and follow the path that Facebook took with the messenger app. With tests for a separate app already in play it makes sense that Instagram is playing with even more new features within it’s private message platform. Recently they release the ability to share and go live with video within the direct messages. You can share with friends and have conversations around existing live videos that are shared within a DM without having to participate in actual conversations in the actual live video like the rest of the viewers. With the ability to go live in a private message and invite friends into a video you now basically have a video chat right in Instagram. And while Instagram tries to set themselves apart by adding in masks and other fun features, one has to wonder, do we really need another messenger app? Does Facebook really need another messenger app? You be the judge. Let me know by commenting, tweeting or calling in.


Well there you have it! I told you there was not much to report on today. But I suspect as we get into this new year we are going to see more and more interesting updates, rumors and breaking news from the social networks you love and the ones you love to hate. Stay tuned as I am sure 2018 is going to be one hell of an interesting year in social media!

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