It wasn’t too long ago when I was using a gazillion paid tools to help me manage my social media content. It got to the point where my accountant was like, “You’re spending waaaay too much on online tools.”


Her warning to me was a wake-up call to take a good look at what I was paying for. I then made a “worth keeping” list and kicked the rest to the curb.


These are seven tools that made the “worth keeping” list. These tools keep me from being in a constant state of distress. It’s no wonder I use them every day!


Tool 1: ManyChat

ManyChat is my favorite tool for building chatbots.


First off, ManyChat makes it incredibly easy to get started building a chatbot. Just go into the backend of your Facebook account and turn on messages. Then go through the steps in ManyChat to set up the chatbot. There are ton of videos to get started and the ManyChat community is quite active to help out.


Second, the tool is super visual. ManyChat’s visual flow builder gives you a preview of what your flow will look like while you’re building it. There are tons of tools out there that don’t give this preview and it STINKS to build your sequence blindly.


Pricing: Free version available for unlimited broadcasts (and up to 2 broadcast sequences). Paid plans for unlimited broadcasts and sequences start at $10/mo.


Tool 2: Canva


I cannot live without Canva.


I’m not a graphic designer. I’m a marketer. So to be able to create images for my social media channels, blogs, and podcast on the fly without having to be a designer (or without hiring one) is a lifesaver.


I not only create standalone images but also downloadable lead magnets, ebooks, and ads through Canva. I’ve used it for so long, I can’t even tell you what I used before. Honestly, I have no idea.


Pricing: There is a free plan for most small business needs — although you’ll have to pay for a majority of its royalty-free images. If you want unlimited storage and teamwork functionality, go for the paid, Canva for Work package ($12.95/person/mo).

Tool 3: Camtasia


When I create content for YouTube, I reach for Camtasia.


Camtasia is fabulous for my training videos. I have a Retina 4K 28-inch screen iMac here — that’s big. When I used do a screen captures and shrink them to a YouTube-friendly size, people were like, “I.Can’t.See.”


With Camtasia, I can now zoom in to my screen, point to things, add wording, and then zoom out. It has made such a difference in the quality of the trainings that I’m able to provide.


I use this alongside Filmora, which I’ll explain in a minute.


Pricing: $249/user. (It’s worth it although you may be able to get an AppSumo deal like I did).


Tool 4: Filmora


While I looove what I can do with Camtasia, I need something else to help me with the branding of my videos. That’s where Wondershare Filmora comes in.


Filmora is an amazing tool for people who want to look like they’re a pro at video editing. Their templates really take your video branding to the next level. For example, I have their ’80s theme. All the music and effects for my intros and outros are from this template.


I also have the Galaxy Pack that provides my background and allows me to create lower thirds and bring text in and transitions.


You can see how I integrate Filmora in my videos here:



So once I have all my video elements created in Camtasia, I bring them over to Filmora for the ‘80s treatment. Totally tubular!


Pricing: To have videos without the Filmora watermark, you’ll have to go for the paid lifetime plan for individuals ($59.99) or business ($139.99) For unlimited access to the effects store, you’ll have to pay $9.99/mo.


Tool 5: Skitch

If being “an explainer” is part of your job, then you need to see what Skitch can do for you.


I use it tons when I help others in Facebook Groups. When someone asks a question like, “How do I turn this feature on?”, I go into Skitch, take a quick screenshot, easily add notes, annotations, or arrows, and send it directly to the Group.


You can even blur things out. Say, if I were showing someone something on my ManyChat, and I didn’t want to show my whole list of my subscribers, I could easily blur out the subscriber list before I share that image.


Since it’s part of Evernote, it will automatically save your Skitch images to your Evernote account. This is great to have on hand for things you’re asked about regularly.


Pricing: Free

Tool 6: TubeBuddy


If you want to get more people to see your YouTube videos, then start using TubeBuddy.


I first heard about TubeBuddy from YouTube instructor Brian G. Johnson. It’s a Chrome Extension plugin that will help you maximize your videos for more views.


When you upload a video to your channel, you’ll get a TubeBuddy checklist that says, “Did you put a title in? Did you add a description? Did you add tags? Did you add an end screen?”


If you’re looking for good keywords, the plugin tell you, how popular this search term is, who your competitors are, and how you rank for that term.


I went from zero views to anywhere between 25 to thousands of views depending on the video. And I only have about 425 subscribers, so that’s a big deal for me.


Pricing: There is a free plan with limited functionality. To get end screen and card templates, royalty-free music, and extra keyword planning features, you’ll need a paid plan which starts at



Tool 7: Agorapulse


If you want to stay on top of your social media notifications and publishing schedule, you have to use Agorapulse.


I have eight clients, not to mention my own social media that I’m very active in. Getting notifications for all these social profiles is SO EASY because of the Agorapulse inbox. I freaking love that thing.  I breeze through all my conversations in the inbox and then I’m like “Okay, and it’s done. Cleared out.”


And then I move on to the next thing in my day.


When it comes to scheduling and queuing posts, I used to use Buffer and Missinglettr. Now with Agorapulse, I no longer need either one of those tools. When people tell me that Agorapulse is expensive, I’m like, Hello. It’s doing the work of five tools I used to use before!


I also use Agorapulse to help me repurpose content. I regularly share content about my podcast, blog, YouTube channel, training, and services. I label all this content when I set it up in Agorapulse. For example, I’ll add a “podcast” label to a post I’m scheduling about a recent podcast.


When I’m ready to repurpose content about my podcast, I just look at this labeled library of content I’ve published about my podcast. Then I pick a post there that I think is worth repurposing.


Pricing: The small plan (3 social profiles, 1 user) starts at $49/mo. Free trial available.


I talked about all these tools in a Facebook Live broadcast with Scott Ayres of Agorapulse. Check out the interview (and my snazzy glasses) here: