A blog is one of the best ways to add SEO juice to your website. By following these simple tips you can improve your rankings and get more customers.
1. Provide Quality Content
The most important part of your blog is the content. It’s better to blog only once a week and provide great content than to blog 2-3 times a week and provide mediocre content. Why? If your audience finds you through your blog, they will make judgments about product or services based on what they see. Having quality content on your blog will increase your conversions as well as assist in building brand loyalty.
Most searches contain multiple keywords. The more unique words, phrases and combinations of words you have on your website, the better your chances are for showing up in the search engine results pages (SERPs). The search engines want to provide the most relevant results for the searcher and a big part of that result is returning web pages that use the same (or similar) words and phrases that the searcher used.
The top 10,000 search terms account for less than 20% of all search traffic. That means more than 80% of the searches are for what is called “the long tail”. These are typically combinations of 3 or more words. The more content you have on your blog, the more likely you are to match up with someone’s long tail search query.
2. Using the Proper Titles
Put a lot of thought into the titles of your blogs as they are the most influential factor on your ranking in the SERPS. Try to use titles that (a) give a clear indication of what your blog is about and (b) uses the same words and phrases as your audience
Keyword research is an essential part to any SEO campaign. When the phrasing on your blog is an identical match to the phrases your audience is searching for, you significantly increase your ranking. There are numerous ways to find out which phrases your audience is using:
- Look at your analytics and see how your audience is finding you and use those same phrases, popular synonyms or similar phrasing.
- Use your gut. You know your industry and niche. What words and phrases are common to your industry? Use those throughout your blog posts.
- Use tools to assist in your research. Two free tools you can use right away are the Google Adwords Keywords Suggestion tool (link: https://adwords.google.com/select/KeywordToolExternal) and the Free Keyword Tool from Wordtracker (link: http://freekeywords.wordtracker.com)
3. Interlink your posts
Use your new posts to link to your old posts. When you do, use different phrases in your anchor text. Linking with anchor text is a great way to get a small boost for that phrase. Don’t overdue it though – remember to think of your audience first. Would you want to read a blog with lots of links pointing to other articles? Probably not. Your audience won’t either. Never alienate your audience for a boost in the SEO rankings.
4. Get outside links to your blog
Getting links to your blog is one of the best things you can do. Lots of links to your blog (or a specific article) will do wonders to boost your rankings.
In order to get links you first need to have great content. You need to give people a reason to link to you and quality content is the best way.
Cracked.com (link: www.cracked.com) does a great job of creating content that is easy to read and easy to share. Look at this screen shot of their front page:
Do you notice a trend with their headlines? Most of them are in list form.
* 5 Real Places Plucked Straight Out of Fairy Tales
* 5 Types of People Who Always Give Terrible Advice
* 6 Counterintuitive Tricks to Beating Popular Game Shows
Lists are just one way to attract links. Look at Reddit’s home page (link: www.reddit.com) and see the wide variety of popular titles. Another way to get links to your site is to do guest blogging for someone. If you don’t know enough people who blog, look for people within your industry (who aren’t direct competitors) to guest blog for you. Chances are, they’ll ask you to guest blog for them. (Hey Kelly – want to blog for me?!?!)
5. Comments are a great way to add free content to your site.
Your guests will leave their opinions and, in the process, add SEO juice in the process. Remember when we talked about the long tail? Comments widen the net your site casts for capturing those long tail searches. However, it is important to moderate your comments. Nothing says “don’t comment” more than a blog article full of spammy comments. A little bit of moderation goes a long way.
Comments give birth to more comments. A great way to get comments on your blog is to comment on the blogs of others. Give a little to get a little. Over time you’ll build relationships with lots of bloggers who will comment on your blogs when they want to add to the conversation. This is also a great way to find guest bloggers and guest blogging opportunities.
There are a lot more ways to boost the SEO of your blog but if you’re doing these, then you’ll be far ahead of most others.
Hunter Willis is an SEO expert based in Colorado Springs. As President of Webstore Solutions, he has helped his clients generate millions of dollars in sales. When not improving Google rankings, he can be found performing with the Kings of Improv all around Colorado. You can reach him on his website or at 719-357-7361
Read other blog post from the better blogging series:
Up Next: Better Blogging Part 5, all about guest blogging. See you next Thursday! ~ Kelly