Welcome to the Social Media Weekend Update for December 17, 2017. This week our focus will be on Instagram, Facebook, Snapchat and of course touch on the big news about Facebook’s algorithm changes coming down the pipeline.
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Facebook Testing Video Thumbnails Tool
Facebook testing out video thumbnail testing tool. Some pages may now have access to a tested feature where Facebook will allow you to select several thumbnails to test for 3 days each and see which one gets the best results.
Facebook is testing a city-specific section of its app.
In a small amount of US-based cities including New Orleans, Louisiana; Olympia, Washington; Billings, Montana; Binghamton, New York; Peoria, Illinois and Little Rock, Arkansas. If you are in one of these markets you could access the local feature in the bottom right corner menu in the main Facebook app. This test feature is in an attempt to further keep the newsfeed away from the noise and bring users an optional feed with more local news and happenings.
Facebook now allows you to tag pages and people in Facebook stories.
NEW? Facebook now lets you tag people and pages in Stories
— Matt Navarra (@MattNavarra) January 11, 2018
Instagram is now halting live video that possibly has copyrighted material in it.
If this happens to you, you will be prompted to either finish your broadcast (end it right there) or resume, which should only be chosen if you have full rights to all audio and video in your live broadcast
Facebook and Sony/ATV reach a licensing deal
Facebook and Sony/ATV reach a licensing deal to let people post music videos This deal comes about three weeks after Universal Music Group announced a multi-year agreement with Facebook to let people upload to all of Facebook’s properties videos that contain licensed music. According to Techcrunch These types of partnerships can help Facebook better challenge tech companies like Spotify and YouTube, which has deals with UMG and Warner Music Group.
Snap Stories in more places
Snapchat looks to make some snap content available on the platform with stories everywhere. Although should tread carefully due to the user base and why they are at Snap in the first place, this may help them recharge their user acquisition, which is exactly what Snap wants and honesty needs since it has been stalling out as of late.
Snapchat also continues to roll out the already unpopular redesign that has test users unhappy. With a fresh goal of not only getting more users but also upping their game in bringing in more valid news and media sources (to their own feed), they hope to increase interest in the app in more ways than just user 24-hour snaps.
Snap considering new ad rules
Snapchat is also considering making preroll ads a required 3 seconds long prior to skipping with hopes to reengage and entice advertisers who have pulled away from a platform that has not been fruitful. Right now you can skip a pre-roll ad after 1 second, which scarcely seems worth the ad dollars.
Facebook Video Chat Hardware
Facebook is reportedly working on a video chat hardware device similar to Amazon’s Echo Show. This device is supposedly going to be unveiled in May 2018 at the M8 conference and will have a starting price point of $499. It is unclear how Facebook will justify such a high price when Echo Show and other comparable devices are listed at half the cost to consumers. We wait with baited breath…
And now let’s get to the big elephant in the room. This past week Mark Zuckerberg released a statement that basically turned publishers and business users of Facebook on their heads.