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I just finished a Grande Iced Caramel Macchiato and I am fired up to bring you the social media news, rumors, and updates that hit the web this past week.  In today’s Social Media Weekend Update I have important news and tests from Facebook, Instagram, WhatsApp, and Google.

 

Facebook puts the trustworthiness of news sources in the hands of the users:

This past week Mark Zuckerberg made yet another announcement on the new Facebook shakedown in relation to news sources on Facebook. Mark believes that the Facebook users should be the ones to discern what is a trustworthy news source or what is not. The same user base the regularly participates in the spread of false information and fake news. He writes “Here’s how this will work. As part of our ongoing quality surveys, we will now ask people whether they’re familiar with a news source and, if so, whether they trust that source. The idea is that some news organizations are only trusted by their readers or watchers, and others are broadly trusted across society even by those who don’t follow them directly.  (read the full post at http://stellar247.media/markz100d

 

Many social media experts and insiders agree that this move will not solve Facebook’s issues and will most likely make it worse.

 

“In an interview with Al Jazeera, technology analyst Larry Magid said that the results from this system will only mirror preferences and prejudice of users, instead of the credibility of news sites.” (Source: stellar247.media/faceb0091)

 

Magid continues in another article on Al Jazeera English “Simply because something is well liked by a percentage of the public, doesn’t mean it’s reliable,” he said.” (source: http://stellar247.media/facebae91)

 

Magid is not alone in his belief. Matt Navarra of The Next Web tweeted recently “Facebook announces it will start asking users to decide which publishers are trustworthy in order to filter out news content. The same Facebook users who constantly fail to spot Fake News and share it widely.”

 

Nicco Mele, director of the Shorenstein Center on Media, Politics and Public Policy at Harvard University noted in a The Wall Street Journal article that if Facebook relies on its users to decide what is credible “You may end up with reality television,” (source: stellar247.media/faceb438f)

 

But Adam Mosseri, the Facebook executive who oversees its news feed, assures us that Facebook plans to fine-tune its rankings using other factors such as how informative and locally relevant news sources are. So perhaps we won’t be stuck in a bad episode of “the real world”…I suppose only time will tell.

 

Do you think that this is a good move by Facebook? Are the users at large able to decipher good news sources from bad on their own? Or are we going to continually see a slip into the abyss of fake news and crap that already litter our news feeds?

 

My opinion, I don’t trust what is already broken. I can’t trust that users can make these decisions without severe bias. We see that already every day.

 

Facebook further tests stories on desktop

About a month ago I told you that Facebook was testing the ability to not only view but also create stories via desktop. It looks like Facebook is doubling down and growing its test market. It is very likely this feature will become available site wide. Something else you may notice on your desktop newsfeed soon is a new home for stories. Right now, for most users, Stories show up in the top right corner, but Facebook will be moving the stories to the top middle of the newsfeed just like on mobile. Facebook is really hoping that stories start to take off on the main app since it has been a huge success with bringing in a younger demo on Instagram and competitor Snapchat, which is exactly what Facebook needs.  Read more on this topic at http://stellar247.media/facebe4f7

 

Facebook is changing how photos are displayed on News Feed

–  Includes ‘Write a comment’ text overlay
– Carousel format for multiple photos as opposed to posting 4 photos with a +number to click in and view the rest.
– Frosted glass-like effect to make images all appear square

 

WhatsApp launches its business app

WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the U.S., ahead of its planned worldwide rollout according to TechCrunch (source: http://stellar247.media/whats8b72) I can see this a pretty handy tool for those of you with international clients, making it infinitely easier for people across the globe to contact you. The business app is aimed at smaller businesses and is free. Currently, it is Android-only for now, sorry iOS folks. According to Techcrunch, it’s the WhatsApp version of a Facebook Page.

Instagram is testing a new “type” feature for stories

 

Adding to the growing list of things you can do in Instagram stories, Instagram is testing out a new “type” feature which allows you to do text-based stories and gives you a selection of fonts and gradient backgrounds. This will certainly make things easier than doing the text only hack in stories that you need to do now (holding down the color until it turns the whole background solid). According to The Next Web “You can choose from several fonts, and Instagram automatically selects a plain background or gradient. Alternatively, you can upload an image of your own to use as a background, though Instagram will apply a filter to it in order to emphasize your text.” Read more and see the filters for yourself at http://stellar247.media/instafa4f

 

Google will make page speed a factor in mobile search ranking starting in July

Basically what this means is if your website is still not mobile responsive, and it is still slow as hell you will be dinged. Google says the update will only affect pages that “deliver the slowest experience to users” and it will only affect a small percentage of queries. Learn more about these changes and how they can affect your page (if at all) over on TechCrunch at http://stellar247.media/gspeed

Let me know if you have any questions.

These notes are from my podcast Business as Unusual. Listen and subscribe to stay in the know and get even more great info and insights on social media, entrepreneurship and online marketing.

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