So here we are! It is Saturday, February 24th and it is time for the social media weekend update! Today I have news from Snapchat, Facebook, Twitter, and Instagram. But before I dive in I just have to say how excited I am about going down to San Diego NEXT WEEK to enjoy Social Media Marketing World! This is the event I look forward to all year! I am really pumped to get down there and learn all I can so I can bring back some new strategies to share with you here on the Business as Unusual Podcast and right here on my blog! If you are not able to make the main event but you are interested in getting access to all of the sessions and keynotes you can purchase a virtual ticket HERE. I actually invested in the virtual ticket for the first several years they had the conference and it was so good! But honestly nothing compares to going live! If you will be down at SMMW 18 this year let me know and maybe we can meet up for a chat or a coffee!
Okay on with the news!
Snap responds to change.org petition and user complaints
With the rollout of Snapchat’s in app redesign users are NOT HAPPY. People have taken to change.org to sign a petition to have them change it back. But despite the constant complaints and even losing $1.5 billion in market value following a tweet from Kylie Jenner about how she doesn’t use the platform anymore, Snap responds with OH WELL. And tells users they will get used to it.
sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
— Kylie Jenner (@KylieJenner) February 21, 2018
According to an article by Techcrunch “Snapchat CEO and founder Evan Spiegel noted on the company’s recent quarterly earnings call that Snapchat remains convinced its recent redesigns have “made our application simpler and easier to use,” and also noted improved ad performance post-overhaul, despite vocal user complaints. “
Snapchat has also recently rolled out Gif stickers to stories following the success of gifs in Instagram stories. They also recently rolled out a new tabs “to both the Friends and the Discover screens within the app, which will make it easier for users on the platform to follow along with the Stories they want to see whenever they want to see them, letting you do things like viewing friends with active stories and Group Chats in one tab and subscriptions you maintain in the other.”
Chances are these new tabs were introduced as a direct result of the uproar over the new redesign.
Question: What do you think of the new resign?
Snapchat responds to complaints – Read More
Snapchat ads gifs and more – Read more:
Facebook is removing 20 redundant ad metrics
In an effort to clean up their ad metrics and help combat their ongoing problem with inaccurate numbers, Facebook is cleaning up the metrics in the ad platform. According to their announcement, they are wanting to allow advertisers to focus on the numbers that matter. Further, because of the ongoing issues with inaccurate numbers they are going to start labeling some metrics with “estimated or in development” to let be more transparent about the inaccuracies in their data on certain metrics. According to their official announcement “Estimated metrics are calculated based on sampling or modeling. They can provide guidance for outcomes that are hard to precisely quantify, and we may update our measurement methodologies as we gather more data and improve our signals. When we provide real-time results, we often use sampling methods that allow us to instantly model metrics at scale. By labeling metrics as estimated, you will now know when these methods are used.”
In July they will be removing approximately 20 ad metrics that marketers have said are redundant, outdated, not actionable or infrequently used.
Read the official annoucnement https://www.facebook.com/business/news/making-ad-metrics-clearer
Facebook changes the way it reports organic reach
Facebook recently announced it will start reporting organic reach the same way that it does for ad reach. PReviously organic reach was calculated by how many times it was in the newsfeed. Now it will be reported by how often it was on someone’s screen. Just like they do with ads. “This is a change in the way that we measure reach, not a change in News Feed distribution, and other engagement metrics will remain the same. This will provide Page owners with a more precise measurement of their audience and offer a more consistent measurement methodology across both our paid and organic reach reporting. Since this is stricter reporting, some Pages may see lower reach figures than before.”
Page admins will see a drop in organic reach due to these new ways of reporting numbers, but that is only because of the way the reach is now calculated and NOT because the page is getting less organic reach.
Twitter FINALLY cracks down on bots
Twitter has made changes to the api rules to no longer allow for spam and bot activity. REstfciting 3rd party tools that use the Twitter api from allowing users to autopost duplicate content across platforms and automations for following, liking, responding and so on.
Twitter was pretty clear about what they will no longer allow their api to be used for warning 3rd party tools to avoid
- Posting duplicative or substantially similar content, replies, or mentions over multiple accounts you control, or creating duplicate or substantially similar accounts, with or without the use of automation, is never allowed.
- Posting multiple updates (on a single account or across multiple accounts you control) to a trending or popular topic (for instance, through the use of a specific hashtag) with an intent to subvert or manipulate the topic, or to artificially inflate the prominence of a hashtag or topic, is never allowed.
Twitter is partnering with local news to broadcast breaking news
Twitter is getting back to its roots as a breaking news site and taking it to the next level with breaking news live broadcasts.
Per The Verge: “the addition is particularly interesting because it shows Twitter leaning into news just as Facebook is trying to step away from it, at least slightly. Local broadcasts tend to be the best place to look for current and accurate information, so giving Twitter users easy access to that is definitely a win. Clicking on the video will also open up a stream of algorithmically chosen tweets about the event.”
Instagram Direct rolls out new replay options
Instagram now allows Direct message senders to control how long a message is viewable. They can choose View Once, Allow Replay, or Keep in Chat for extended viewing. According to TechCrunch “The replay controls could encourage Instagrammers to send more sensitive imagery by allowing them to prevent replays that can give people time to take a photo of their screen with another camera without triggering a screenshot alert to the sender.”
And that is your social media weekend update for this week.
Also if you want to follow along my adventures at Social Media Marketing World I will be sharing my experience and some key tips all week long over on my Instagram stories so be sure to follow me on Instagram at www.Instagram.com/stellar247. I will also be hosting a daily Live broadcast SMMW recap every day on my Facebook page at www.Facebook.com/stellar247.
As always I want to thank you for reading and have a stellar weekend!
These notes are from my podcast Business as Unusual. Listen and subscribe to stay in the know and get even more great info and insights on social media, entrepreneurship and online marketing.
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