One of the things I believe most writers, bloggers and content creators run into is creation block. Call it writer’s block, call it a lack of inspiration, call it what you will. It sucks, and it can make it very hard to keep hammering out quality content that your audience wants to see. I get it. I’ve been there. If you listened to my last podcast episode with special guest Vanessa Turkeltaub, you should have a good idea where we social media geeks get inspired for content ideas. But much of that includes time and research. Sometimes you just need to get it and go. So today I am going to share a couple of tools with you that I use to combat writer’s block PLUS tools I use to optimize my blog titles!

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Answer the Public


Okay, first things first. You need ideas. At least a couple of nouns you can play with (you will understand why these nouns are so helpful in a minute). So your first stop should be Answer the Public. This fantastic tool is a search engine for what people WANT. You know that the best way for your content to be consumed by more people is to be sure you start with the best topic in the first place. The items that people WANT to know about.  So head on over to Answer the Public and type in a word or two. Any word. Don’t take too long because the grumpy old guy on the screen (aka the seeker) will get impatient with you and start giving you dirty looks. I will be typing in Content. After typing in your word and selecting your language click on “get questions” and this stellar tool will show you the most popular questions people are searching around your topic. If you have trouble with initial results being too broad, try searching a phrase. Like “creating content.” Anyway, the seeker pops back all these great questions people are asking, and it gives you a very good idea to which ideas are worth pursuing and which are a waste of your time. If you click on any of the phrases in the results it will take you to the search results in Google, so you can see how other creators are helping answer people’s questions.

Now that you have an idea of what questions you want to answer let’s move to the next tool.


Hubspot’s Blog Idea Generator


Feeling stuck? Have zero ideas on what to write about? Or maybe you have a vague idea, but you are not sure where to go. Head on over the Hubspot’s Blog Idea Generator, type in 3 nouns and they will pop back a week’s worth of blog ideas for you. It may sound like it’s too good to be true, but it’s not. It’s true. It’s good (really good), and you will love it. I have learned over time that Hubspot’s gives away some pretty amazing tools! (have you checked out their website grader yet?)


Example time! I typed in the following three nouns: Content, Social Media, and Ideas and here are the five topics (complete with the headline!) that they suggested:

20 Myths About Content

The Worst Advice We’ve Ever Heard About Social Media

7 Things About Ideas Your Boss Wants To Know

14 Common Misconceptions About Content

How To Solve The Biggest Problems With Social Media


Now I know what you must be thinking. Well, besides HOLLY WOW THAT IS AWESOME… You may be thinking that if everyone found out about this tool, you would not have an original idea. Listen, only you can put together your original ideas. The content will be excellent and unique because it will be yours! But if you want to take it one step further and change up your title, this next tool is for you!


CoSchedule’s Better Headline Analyzer


Do you want headlines that “Drive Traffic, Shares, And Search Results” well then the CoSchedule Headline Analyzer is for you! I use this tool all the time to come up with blog titles, YouTube video Titles, Email subject lines and more! The tools are straightforward to use too. First type in your title as is. For our purposes today I am going to use one of the titles Hubspot gave me. Let’s go with “The Worst Advice We’ve Ever Heard About Social Media” Because I can write about that ALL DAMN DAY. I pasted the title in and hit the Analyze button. CoSchedule then pops out a score. If you are in the green, your title is solid. Yellow means it can use improvement and red is a no go. It will also tell you where your strengths are regarding word balance (how common the words are, the level of emotion used and the use of power words), how it will appear in Google search results and email inboxes as well as suggestions to make it better. If you want to compare a couple of options, just type in another title and click analyze. The tool will save your titles and allow you to see how they compare. Just select the one that ranks highest (I find that 70 and above are pretty solid) and go. By the way, if you are curious here is how my Hubspot title ranked:


“The Worst Advice We’ve Ever Heard About Social Media”

Score: 73 (In the green!)

33% common words used (about, ever, the)

22% uncommon (media, social)

11% emotional (advice)

11% power (worst)


It also gave me an analysis of the overall structure, grammar, and readability of your headline. My title has 51 characters, and according to CoSchedule “Headlines 55 characters long tend to earn the highest number of click-throughs.” I also had nine words in my title which they state is a good length since ”Headlines with approx six words tend to earn the highest number of click-throughs.”


So 73 is a pretty solid score, but I decided to run it against my title idea “Bad Social Media Advice that is killing your business” and low and behold I scored higher than Hubspot! Here is how my title ranked:


Score: 77!

33% common

22% uncommon

11% emotional

22% Power (this is where I went up since I used the words bad and killing in my title)


The moral of the story is you should test a couple of headlines against each other, so you are sure to have something that pops!


Another great way to use the title analyzer is to come up with several tweetable for the same content. This way you keep it fresh but also compelling and tying to the same content piece.


This last tool I just found this morning and I have to say it is pretty amazing. Let’s call this my bonus tool for Tool Time Tuesday! While the Hubspot idea generator is pretty stellar, this next tool is also top notch for helping you come up with a slew of content ideas to help fill your content calendar.

BlogAbout by Impact

BlogAbout by Impact walks you through several title options with fill in the blanks. The first thing you do is think about what you want to blog about. My main topic was “content”. They will then put several fill-in-the-blank titles one by one in front of you to fill out. It makes it dead easy to generate a plethora of title and blog ideas. I was able to pop out 12 blog ideas in less than 2 minutes. Honestly, this might be one of my new favorite tools. Here are some of the blog ideas/titles that I came up with thanks to BlogAbout:

Here are some of the blog ideas/titles that I came up with thanks to BlogAbout:

  • How to Prepare Content For Your Ideal Client
  • How to Give Your readers Exactly What They Want
  • How to Make Fewer blogging Mistakes
  • How to Do More writing in Less Time
  • 3 Steps to Take Your content From ho-hum to outstanding
  • One Habit That Will Immediately Improve Your content
  • Your Top 5 content creation Questions Answered
  • Why content Is More About the reader Than the search engines
  • 5 Ninja Moves Every Content Creator Should Make
  • 3 Questions Every Content Creator Should Be Able to Answer
  • Weighing the Pros and Cons of Starting a Blog
  • How to Make You Content Suck Less

So there you have it. If you write blogs, send email marketing messages, or are a content creator of any kind, these are the tools for you! Now tell me, what content ninja tools are you using that I did not mention. Also, I would love to hear what you think of these tools. Go try them out and let me know what you think!

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