Pinterest is increasingly becoming a big player for retailers hoping to get more purchases from their social media efforts. Pinterest is the fastest growing social network and showed the most user growth in 2012 over any other network. Marketers may think that Pinterest is all about pictures and hobbies but the hidden truth is the users are educated, have money to spend and use Pinterest to shop. Check out this infographic to learn how Pinterest equals purchasing power!

Business case for Pinterest: Fact or fluff?

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