Most people who are using email marketing do not realize that they fall under the CAN-SPAM act of 2003. Most people who get in trouble with the CAN-SPAM Act of 2003 simply didn’t know better. Here are the basics of what this law covers:
Never use deceptive headers, from-names, reply-tos, or subject lines.
Your readers should always know right away who sent them this email and what it is all about. Do not try to deceive them into thinking it is a personal correspondence when it not. It is always a good idea to include an introduction explaining why they are receiving that email.
You must always provide an unsubscribe link.
People who receive your marketing emails should not only have given you explicate permission to sign up for your emails but you also need to let them unsubscribe. If you do not give them this ability in an easy to see and use format you could be in some hot water.
Remove recipients from your list within 10 business days.
If someone does wish to unsubscribe you better take care of it ASAP because you only have 10 days before you are in violation with the CAN SPAM law.
The unsubscribe link must work for at least 30 days after sending.
If a reader opens your email within 30 days and wants to unsubscribe your link better work!
You must include your physical mailing address in the email.
This can be a tricky one for people who work out of their home but no way around it, you have to have a physical mailing address in your emails AND a PO Box will not work!
Learn more about the CAN-SPAM Act of 2003 on the FCC.gov site. This site will also cover Text Message spam.