Welcome to the social media weekend update! I am super excited to be back and sharing with you all the things that happened in social media this past week. I am a day late for the news today and that is because yesterday we had a cookie and hot chocolate party for my 4-year-old. It was days like yesterday that remind me why I love having the flexibility to do what I love in my life. From personal life activities to my work I am in control. It was also a great reminder that things like this podcast can wait. Sometimes the most important thing is not to work but play.
If you’re a regular listener to my podcast you know that every Saturday I do the social media Weekend Update. Well folks, I was a little busy today throwing a cookie and hot chocolate party for this squirt. We had a blast with all her little friends, way too much sugar , and a lot of fun photos. Podcasts can wait until tomorrow, but today was all about the memories. No matter how hard you hustle always make sure you take a little time to enjoy the little things, or little people in your life. ❤
My name is Kelly Noble Mirabella and I am your hostess with the mostess for Business as Unusual. Today we will be covering news from Pinterest, Snapchat, Facebook, and Instagram.
Today’s episode is brought to you by Social Media Marketing World 2018. SMMW is THE place to learn about all the latest in social media and digital marketing from the brightest and best minds and influencers. I am thrilled to be attending this amazing conference again in February 2018 and hope to see you there too! Learn more at stellar247.media/smmw18. Okay on to today’s show! Let’s dig in! (Want to learn more about how SMMW changed my career path for the better? Click here to listen to the episode where I tell my story.
Snapchat redesign separating social and media. Content from friends will be separate from content from businesses, publishers, influencers, and creators. Snapchat will open on camera. Swipe left for Friends and go right for all others.
In other fun Snapchat news, the newest Snapchat filters can recognize what’s in your photos and make suggestions truly personalizing the experience for users. How fun! Snapchat also introduced two new ad formats this week. According to TechCrunch: “This week it introduced two new forms of ads: Promoted Stories which string together multiple Snaps into a longer-form slideshows openable from a tile on the Stories page that’s shown to everyone in a given country, and Augmented Reality Trial ads that let people play with an AR version of a product overlaid on the world around them.”
Instagram now allows you to archive stories to be used later and you can also highlight stories to show on your profile and keep longer than 24 hours. I am excited about this feature as I often will do a video story for a client that is still relevant down the road and would like to reshare it or even keep it up longer. Because there can be more than one highlight you can organize them by theme which will be fun to see how brands and profiles utilize these new tools. A great tool if you do evergreen content.
Instagram is also working on releasing a standalone chat app called Direct similar to how Facebook messenger is stand alone from Facebook. Direct is currently available in Israel, Italy, Chile, Portugal, Turkey, and Uruguay, on both Android and iOS. If you do have access to Direct please note that downloading it will separate it from the Instagram main app.
Pinterest rolls out a new bot for Facebook’s Messenger allowing users to share, search and explore Pinterest from messenger. According to their announcement: With an improved sharing experience, now the full Pin’s image will be shown in Messenger once shared. If you tap on a Pin in Messenger, you’ll see a richer, more integrated experience through the chat extension which makes responding to ideas, sharing new Pins and accessing Pinterest Search and Related Pins quicker and easier than ever.
As always Facebook has been busy the last couple of weeks testing and adding new features across its many platforms.
Facebook launches Messenger for kids under 13 and I just don’t know how I feel about this. As the mother of 2 little ones (both under 5) I am skeptical of any communication technology and it’s pitfalls. I have concerns about Facebook grooming young children to become Facebook users which is a manipulation that I don’t agree with. But I also recognize that technology is here (I am a social media manager after all) and I do think tech can be beneficial for young people when parents are involved. I do like that the new messenger would allow children to use technology like this in a safe environment and presumably with parental control. Since it will be quite a few years before I will allow my young children to use something like this I am curious what you think. Let me know your thoughts by calling into my anchor station, commenting on the show notes, or tweeting to me on twitter @stellar247.
This next bit of news is very important for Facebook admins to listen up! Facebook confirms ability to edit link posts for ALL Pages will be removed in “Early Q1 2018” unless you get your domains verified. It appears from the step by step that pages must be in Business Manager to do this but I am still trying to confirm this. Learn how to verify your domain at https://developers.facebook.com/docs/sharing/domain-verification
For those video creators who are sick and tired of Facebook flagging your content because of music (even when you have permission to use it) Facebook now offers sound collection. You can find the collection of music under Publishing Tools on your Business Page. Facebook allows you to sort based on genre as well as mood. You can review and download music for your projects. All totally free. Learn more at https://techcrunch.com/2017/12/08/facebook-sound-collection/
Facebook adds support for live broadcasting and video chat within Messanger for gaming. The thought is this ability will make messenger more social and keep people inside the app longer.
Facebook adds did you know feature for users. With this tool, Facebook will ask you questions and when you answer them it creates a post on your timeline for connections to see. I tried it out and was pretty much over it after 2 minutes. I don’t know if a lot of users will use this tool over time but perhaps I am wrong…similarly Facebook is rolling out a feature in Facebook live that prompts topics users can talk about. THAT I think it cool and I would probably use. I especially think this is helpful for people who want to get more comfortable on Facebook Live but don’t really know what to talk about.
— Matt Navarra (@MattNavarra) December 6, 2017
In my last social media weekend update, I talked about Facebook testing out a tagging feature in comments. Now Facebook is testing small profile photos next to names tagged in comments. This would allow visual folks like me quickly recognize who is being mentioned when they are tagged. I like this update even though it is a small change and very simple, I also see it as helpful.
NEW: Facebook is testing adding a mini profile picture next to mentions of people in comments pic.twitter.com/T6N910rkkN
— Matt Navarra (@MattNavarra) December 7, 2017
And there you have it! Your social media news for December 10th 2017!
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